ABOUT
Too many roadworkers don’t make it home after their shifts, and many more are injured on the job.
Zone In is the latest step in the Traffic Management Association of Australia’s (TMAA) commitment to safety innovation, industry advocacy and support for National Road Safety Week. TMAA has a clear vision: a safe and zero-harm traffic management industry across Australia.
Our campaign is a call for every driver to pause, pay attention, and take responsibility. By reducing speed and cutting out distractions near and at roadworks, we give our traffic controllers the safe working conditions they deserve, and we help ensure everyone gets home safely.
WHAT WE'RE DOING
The campaign runs across digital, outdoor, social media and this site - giving roadworkers a louder voice, and giving drivers a clearer reminder to slow down.
Every product sold here helps spread the message and raise awareness.
WHY WE'RE DOING IT
Roadworkers keep Queensland moving, but it can be a dangerous job.
A tiny change in how you drive can be the difference between life and death.
Zone In exists to remind drivers of that responsibility - we even put the full song on Spotify and all your favourite streaming services.
Listen responsibly while driving!
Zone In (feat. Durriwiyn) was written by Tom Claxton and John La Motta, composed and produced by Chris Perren, with lead vocals by Durriwiyn and backing vocals by Shem Allen.
What you can do
EASE UP
Slow down when you see roadworks
Eyes Up
Stay alert and distraction-free
Share It
Support the message by sharing this site, the video and repping the merch
